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isPartOf:"Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen"
~isPartOf:"Journal of marketing for higher education"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of research in marketing and entrepreneurship : JRME"
~subject:"Market mechanism"
~subject:"Market research"
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Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
Journal of marketing for higher education
Journal of marketing research : JMR
Journal of research in marketing and entrepreneurship : JRME
Industrial marketing management : the international journal for industrial and high-tech firms
8
International journal of forecasting
6
Journal of business research : JBR
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of the Academy of Marketing Science
5
Marketing theory
5
International journal of market research
4
JETRO books on-demand
4
Journal of business-to-business marketing
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of marketing management : MM
4
Marketing intelligence & planning
4
Organisation und praktische Anwendung
4
Review of marketing research
4
SpringerLink / Bücher
4
Europäische Hochschulschriften / 5
3
Gabler Edition Wissenschaft
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of marketing
3
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3
The handbook of marketing research : uses, misuses, and future advances
3
AMS review : official publication of the Academy of Marketing Science
2
Consumer perception of product risks and benefits
2
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2
Developments in marketing science
2
Electronic markets : the international journal on networked business
2
Entrepreneurship, Marketing, Innovation
2
European journal of marketing : EJM
2
Foundations and trends in marketing : FTMKT
2
Information systems and e-business management : ISeB
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of technology marketing : IJTMkt
2
JETRO marketing series
2
Journal of business economics : JBE
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of financial services marketing : JFSM
2
Journal of marketing channels : ... distribution systems, strategy, and management
2
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1
Journal of Marketing Research : looking forward
Grewal, Rajdeep
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10011650388
Saved in:
2
Introduction to the Journal of Marketing Research special issue on neuroscience and marketing
Camerer, Colin
;
Yoon, Carolyn
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 423-426
Persistent link: https://www.econbiz.de/10011337519
Saved in:
3
Transaktionsbezogenes Marketing für Gründungsunternehmen
Jacob, Frank
;
Oguachuba, Jane S.
- In:
Entrepreneurial Marketing : Besonderheiten, Aufgaben …
,
(pp. 449-469)
.
2015
Persistent link: https://www.econbiz.de/10010531042
Saved in:
4
Implikationen des Market-Based-View für das Entrepreneurial Marketing
Kollmann, Tobias
;
Kuckertz, Andreas
- In:
Entrepreneurial Marketing : Besonderheiten, Aufgaben …
,
(pp. 51-65)
.
2015
Persistent link: https://www.econbiz.de/10010531092
Saved in:
5
UK higher education viewed through the marketization and marketing lenses
Nedbalová, Eva
;
Greenacre, Luke
;
Schulz, John
- In:
Journal of marketing for higher education
24
(
2014
)
2
,
pp. 178-195
Persistent link: https://www.econbiz.de/10010442306
Saved in:
6
Reflections on editing Journal of Marketing Research, 1992 - 1994
Weitz, Barton A.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 116-119
Persistent link: https://www.econbiz.de/10010348992
Saved in:
7
Reflections on being editor of Journal of Marketing Research, 1982 - 1985
Perreault, William D.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 107-111
Persistent link: https://www.econbiz.de/10010349008
Saved in:
8
Gilbert A. Churchill Jr.'s editorship of Journal of Marketing Research, 1979 - 1982
Iacobucci, Dawn
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 105-106
Persistent link: https://www.econbiz.de/10010349010
Saved in:
9
Journal of Marketing Research : 1964 - 1969, the Bob Ferber years
Morrison, Donald G.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 92-93
Persistent link: https://www.econbiz.de/10010349018
Saved in:
10
Paul Green, Journal of Marketing Research, and the Challenges Facing Marketing
Meyer, Robert J.
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10009715283
Saved in:
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