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isPartOf:"Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of research in marketing and entrepreneurship : JRME"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"essentials"
~person:"Feng, Hui"
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Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
Journal of marketing research : JMR
Journal of research in marketing and entrepreneurship : JRME
Journal of the Academy of Marketing Science
essentials
Journal of international marketing
1
Journal of marketing
1
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ECONIS (ZBW)
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1
Research in marketing strategy
Morgan, Neil A.
;
Whitler, Kimberly A.
;
Feng, Hui
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10011996664
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2
Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
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