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isPartOf:"Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of research in marketing and entrepreneurship : JRME"
~isPartOf:"SpringerLink / Bücher"
~person:"Achleitner, Ann-Kristin"
~person:"Burmann, Christoph"
~subject:"Markenführung"
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Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
Journal of marketing research : JMR
Journal of research in marketing and entrepreneurship : JRME
SpringerLink / Bücher
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ECONIS (ZBW)
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Identität und Marke im Entrepreneurial Marketing
Burmann, Christoph
;
Piehler, Rico
;
Schade, Michael
; …
- In:
Entrepreneurial Marketing : Besonderheiten, Aufgaben …
,
(pp. 473-499)
.
2015
Persistent link: https://www.econbiz.de/10010531041
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