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isPartOf:"Erfolgsfaktor Innovation : mit 7 Tabellen"
~isPartOf:"International advertising and communication : current insights and empirical findings"
~isPartOf:"Journal of advertising"
~subject:"Advertising"
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Erfolgsfaktor Innovation : mit 7 Tabellen
International advertising and communication : current insights and empirical findings
Journal of advertising
International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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Advertising in developing and emerging countries : the economic, political and social context
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International journal of internet marketing and advertising : IJIMA
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Out-of-home advertising : a systematic review and research agenda
Wilson, Rick T.
- In:
Journal of advertising
52
(
2023
)
2
,
pp. 279-299
Persistent link: https://www.econbiz.de/10014233833
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