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isPartOf:"Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management"
~isPartOf:"International journal of wine business research : IJWBR"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Springer eBook Collection"
~person:"Godey, Bruno"
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Godey, Bruno
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
International journal of wine business research : IJWBR
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Springer eBook Collection
Journal of business research : JBR
3
International journal of retail & distribution management
1
Luxury marketing : a challenge for theory and practice
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Psychology & marketing
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The journal of product & brand management
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ECONIS (ZBW)
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Modeling links between the decision-makking process and luxury brand attachment : an international comparison
Godey, Bruno
;
Pederzoli, Daniele
;
Aiello, Gaetano
; …
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 361-378
Persistent link: https://www.econbiz.de/10010408602
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