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isPartOf:"Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis"
~subject:"Customer satisfaction"
~subject:"Konsumentenverhalten"
~subject:"Kundenintegration"
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Customer satisfaction
Konsumentenverhalten
Kundenintegration
Event marketing
12
Event-Marketing
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Markenführung
7
Brand image
3
Deutschland
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Emotion
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Germany
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Consumer behaviour
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Customer integration
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Deutsche Telekom AG
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Toyota-Deutschland GmbH <Köln>
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Bauer, Hans H.
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Botzenhardt, Achim
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Dölling, Steffen
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Elste, Ina
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Enke, Margit
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Heinrich, Daniel
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Leischnig, Alexander
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
Journal of travel and tourism marketing
14
International journal of event and festival management
13
Journal of retailing and consumer services
11
International journal of contemporary hospitality management
10
Customer Experience : Forum Dienstleistungsmanagement
9
International journal of hospitality management
9
Journal of business research : JBR
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Tourism management : research, policies, practice
8
Journal of marketing management : MM
5
The journal of brand management : an international journal
5
International journal of retail & distribution management
4
International journal of sport management and marketing : IJSMM
4
Journal of business economics and management
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Sport management review
4
SpringerLink / Bücher
4
Tourism management perspectives : TMP
4
Erlebnis- und Konsumwelten
3
European journal of marketing : EJM
3
International journal of arts management
3
Journal of advertising research
3
Journal of consumer behaviour : an international research review
3
Journal of hospitality and tourism insights
3
Journal of hospitality marketing & management
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Scandinavian journal of hospitality and tourism
3
Edward Elgar E-Book Archive
2
European Sport management quarterly : ESMQ
2
Handbook on brand and experience management
2
Ilmenauer Schriften zur Betriebswirtschaftslehre
2
Innovative marketing : IM
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of destination marketing & management
2
Journal of international consumer marketing
2
Journal of promotion management : JPM
2
Journal of vacation marketing
2
Memorable customer experiences : a research anthology
2
Psychology & marketing
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ECONIS (ZBW)
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Einsatzpotenziale des Web 2.0 zur erlebnisorientierten Kundenintegration in der Verlagsbranche
Möhlenbruch, Dirk
;
Dölling, Steffen
;
Elste, Ina
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 113-133)
.
2012
Persistent link: https://www.econbiz.de/10009373650
Saved in:
2
Interaktion in Web-Communities als Erfolgsfaktor der Erlebniskommunikation
Bauer, Hans H.
;
Botzenhardt, Achim
;
Heinrich, Daniel
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 135-149)
.
2011
Persistent link: https://www.econbiz.de/10009373457
Saved in:
3
Einkaufserlebnis durch Kundenevents im Einzelhandel
Schwertfeger, Marko
;
Leischnig, Alexander
;
Enke, Margit
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 97-112)
.
2011
Persistent link: https://www.econbiz.de/10009373460
Saved in:
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