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isPartOf:"Europäische Rundschau : Vierteljahreszeitschrift für Politik, Wirtschaft und Zeitgeschichte"
~isPartOf:"Discussion paper series / IZA"
~isPartOf:"Journal of business research : JBR"
~person:"Yoo, Jinnie Jinyoung"
~subject:"Werbung"
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Advertising
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Consumer behaviour
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Group-emotion
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National culture
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Europäische Rundschau : Vierteljahreszeitschrift für Politik, Wirtschaft und Zeitgeschichte
Discussion paper series / IZA
Journal of business research : JBR
Journal of advertising : official publication of the American Academy of Advertising
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The carryover effect of national identity activation on consumers' evaluations of ads with patriotic appeals
Bang, Hye Jin
;
Yoo, Jinnie Jinyoung
;
Choi, Dongwon
- In:
Journal of business research : JBR
79
(
2017
),
pp. 66-78
Persistent link: https://www.econbiz.de/10011745144
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