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isPartOf:"Europäische Rundschau : Vierteljahreszeitschrift für Politik, Wirtschaft und Zeitgeschichte"
~isPartOf:"Discussion paper series / IZA"
~isPartOf:"Journal of business research : JBR"
~subject:"Werbung"
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Search: subject_exact:"Nationalkultur"
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National culture
86
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Cultural identity
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Welt
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Europäische Rundschau : Vierteljahreszeitschrift für Politik, Wirtschaft und Zeitgeschichte
Discussion paper series / IZA
Journal of business research : JBR
Journal of global marketing
3
The advertising and consumer culture reader
3
Advertising in developing and emerging countries : the economic, political and social context
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Industrial marketing management : the international journal for industrial and high-tech firms
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Inside marketing : practices, ideologies, devices
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Interkulturelles Management im deutsch-französischen Umfeld : theoretische und empirische Beiträge
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International journal of advertising : the quarterly review of marketing communications
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International journal of business and emerging markets : IJBEM
1
International journal of business anthropology
1
International journal of comparative management
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International journal of sports marketing & sponsorship
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Culture is in the "I" of the beholder : Identity confirmation in tourist advertisements
Cowan, Kirsten
;
Spielmann, Nathalie
- In:
Journal of business research : JBR
121
(
2020
),
pp. 378-388
Persistent link: https://www.econbiz.de/10012417359
Saved in:
2
Representing another nation : the influence of foreign citizen ambassadors on product evaluations
Spielmann, Nathalie
;
Minton, Elizabeth A.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 409-419
Persistent link: https://www.econbiz.de/10012417362
Saved in:
3
The carryover effect of national identity activation on consumers' evaluations of ads with patriotic appeals
Bang, Hye Jin
;
Yoo, Jinnie Jinyoung
;
Choi, Dongwon
- In:
Journal of business research : JBR
79
(
2017
),
pp. 66-78
Persistent link: https://www.econbiz.de/10011745144
Saved in:
4
Effects of national identity salience on responses to ads
Carvalho, Sergio W.
;
Luna, David
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1026-1034
Persistent link: https://www.econbiz.de/10010364050
Saved in:
5
Effects of culturally verbal and visual congruency/incongruency across cultures in a competitive advertising context
Teng, Lefa
;
Ye, Nan
;
Yu, Ying
;
Wu, Xiaochuang
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 288-294
Persistent link: https://www.econbiz.de/10010245269
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