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isPartOf:"European business review : EBR ; the official journal of the International Management Centres, Europe"
~isPartOf:"Building corporate identity, image and reputation in the digital era"
~isPartOf:"LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft"
~person:"Melewar, T. C."
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European business review : EBR ; the official journal of the International Management Centres, Europe
Building corporate identity, image and reputation in the digital era
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
International studies of management and organization
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European journal of marketing : EJM
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Handbook of corporate communication and public relations : pure and applied
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Introduction: Building corporate identity, image and reputation in the digital era
Melewar, T. C.
;
Dennis, Charles
;
Foroudi, Pantea
- In:
Building corporate identity, image and reputation in …
,
(pp. 3-8)
.
2022
Persistent link: https://www.econbiz.de/10012609365
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Societal corporate branding and political discourse : where brand ethics meets with consumers' clicktivism
Gambetti, Rossella
;
Biraghi, Silvia
;
Melewar, T. C.
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 415-443)
.
2022
Persistent link: https://www.econbiz.de/10012609409
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