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isPartOf:"European business review : EBR ; the official journal of the International Management Centres, Europe"
~isPartOf:"International journal of industrial organization"
~isPartOf:"The journal of brand management : an international journal"
~person:"Barnier, Virginie de"
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European business review : EBR ; the official journal of the International Management Centres, Europe
International journal of industrial organization
The journal of brand management : an international journal
Journal of strategic marketing
1
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ECONIS (ZBW)
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Inducing omni-temporality : product heritage appropriation in corporate heritage brand construction
Bernal, Pedro Mir
;
Pecot, Fabien
;
Hudson, Bradford
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 144-156
Persistent link: https://www.econbiz.de/10014251429
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Brands using historical references : a consumers' perspective
Pecot, Fabien
;
Barnier, Virginie de
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 171-184
Persistent link: https://www.econbiz.de/10011891320
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