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isPartOf:"European business review : EBR ; the official journal of the International Management Centres, Europe"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft"
~subject:"Bibliometrics"
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European business review : EBR ; the official journal of the International Management Centres, Europe
International journal of internet marketing and advertising : IJIMA
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
The journal of brand management : an international journal
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Das Branchenimage als Determinante der Unternehmensmarkenprofilierung
Burmann, Christoph
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Schaefer, Katharina
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2005
Persistent link: https://www.econbiz.de/10003234030
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Die Relevanz der Corporate Brand in der Markenarchitekturgestaltung internationaler Finanzdienstleister
Burmann, Christoph
;
Spickschen, Jan
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2004
Persistent link: https://www.econbiz.de/10002195833
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