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isPartOf:"European business review : EBR ; the official journal of the International Management Centres, Europe"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft"
~subject:"Brand image"
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Brand image
Brand architecture
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Markenimage
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Burmann, Christoph
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European business review : EBR ; the official journal of the International Management Centres, Europe
International journal of internet marketing and advertising : IJIMA
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
The journal of brand management : an international journal
13
Corporate communications : an international journal
6
Journal of business research : JBR
6
The journal of product & brand management
6
European journal of marketing : EJM
3
Innovatives Markenmanagement
2
Journal of business ethics : JOBE
2
Marketing intelligence & planning
2
Qualitative market research : an international journal
2
SpringerLink / Bücher
2
The journal of business & industrial marketing
2
Agribusiness : an internat. journal
1
Amfiteatru economic : an economic and business research periodical
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of management research and innovation
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Brand management ; Vol. 4
1
Brand the Future : systematische Markenentwicklung im B2B
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
Decision
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Discussion paper / Center for Economic Research, Tilburg University
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Discussion papers / Governance and the Efficiency of Economic Systems
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Erfurter Hefte zum angewandten Marketing
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Fashion branding and communication : core strategies of European luxury brands
1
Foundations of corporate heritage
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International business and economics research journal
1
International journal of business
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International journal of business and globalisation : IJBG
1
International journal of entrepreneurship and small business : IJESB
1
International journal of industrial organization
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of Islamic marketing
1
Journal of business strategies
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Journal of business strategies : JBS
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Journal of general management
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ECONIS (ZBW)
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Innengerichtetes identitätsbasiertes Markenmanagement in Mehrmarkenunternehmen
Burmann, Christoph
;
Scheuermann, Mirjam
-
2011
Persistent link: https://www.econbiz.de/10009665172
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Praktische Erkenntnisse zum innengerichteten Markenmanagement in Mehrmarkenunternehmen
Burmann, Christoph
;
Jentschke, Mirjam
-
2011
Persistent link: https://www.econbiz.de/10009665173
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