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isPartOf:"European business review : EBR ; the official journal of the International Management Centres, Europe"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft"
~subject:"Leistungsanreiz"
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European business review : EBR ; the official journal of the International Management Centres, Europe
International journal of internet marketing and advertising : IJIMA
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
Journal of contemporary accounting & economics
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Praktische Erkenntnisse zum innengerichteten Markenmanagement in Mehrmarkenunternehmen
Burmann, Christoph
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Jentschke, Mirjam
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2011
Persistent link: https://www.econbiz.de/10009665173
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