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isPartOf:"European business review : EBR ; the official journal of the International Management Centres, Europe"
~isPartOf:"The journal of brand management : an international journal"
~person:"Greyser, Stephen A."
~person:"Leijerholt, Ulrika"
~subject:"Markenführung"
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Markenführung
Brand architecture
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Greyser, Stephen A.
Leijerholt, Ulrika
Balmer, John M. T.
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European business review : EBR ; the official journal of the International Management Centres, Europe
The journal of brand management : an international journal
Management decision : MD
1
The journal of product & brand management
1
Working paper series / Bradford University School of Management
1
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ECONIS (ZBW)
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Branding in the public sector : a systematic literature review and directions for future research
Leijerholt, Ulrika
;
Biedenbach, Galina
;
Hultén, Peter
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 126-140
Persistent link: https://www.econbiz.de/10012060053
Saved in:
2
A brand within a brand : an integrated understanding of internal brand management and brand architecture in the public sector
Leijerholt, Ulrika
;
Chapleo, Chris
;
O'Sullivan, Helen
- In:
The journal of brand management : an international journal
26
(
2019
)
3
,
pp. 277-290
Persistent link: https://www.econbiz.de/10012060071
Saved in:
3
The corporate brand identity and reputation matrix : the case of the Nobel Pirze
Urde, Mats
;
Greyser, Stephen A.
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 89-117
Persistent link: https://www.econbiz.de/10011482901
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