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isPartOf:"European journal of international management : EJIM"
~isPartOf:"NBER working paper series"
~person:"Meier, Fabian"
~person:"Richter, Nicole Franziska"
~subject:"Interkulturelles Management"
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Interkulturelles Management
Cross-cultural management
2
Multinationales Unternehmen
2
Transnational corporation
2
Auslandsaufenthalt
1
Conjoint analysis
1
Conjoint-Analyse
1
Cross-cultural competence
1
Cultural identity
1
EU countries
1
EU-Staaten
1
Expatriate assignment
1
Geographic distance
1
Geographische Entfernung
1
Interkulturelle Kompetenz
1
International market entry
1
International marketing
1
Internationaler Markteintritt
1
Internationales Marketing
1
Kulturelle Identität
1
Marketing management
1
Marketingmanagement
1
conjoint analysis
1
cultural distance
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experiment
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four Ps
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geographical distance
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internationalisation
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marketing mix
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psychic distance
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Meier, Fabian
Richter, Nicole Franziska
Bouncken, Ricarda B.
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Kraus, Sascha
2
Bakel, Marian van
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European journal of international management : EJIM
NBER working paper series
Entrepreneurial business and economics review : EBER
1
Journal of business research : JBR
1
Management international review : mir ; journal of international business
1
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ECONIS (ZBW)
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Thematic issue on: the role of intercultural competence in European international management : theory, measurement, antecedents, and outcomes
Richter, Nicole Franziska
(
ed.
);
Bakel, Marian van
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012198737
Saved in:
2
Standardisation vs. adaption : a conjoint experiment on the influence of psychic, cultural and geographical distance on international marketing mix decisions
Kraus, Sascha
;
Meier, Fabian
;
Eggers, Felix
;
Bouncken, …
- In:
European journal of international management : EJIM
10
(
2016
)
2
,
pp. 127-156
Persistent link: https://www.econbiz.de/10011617696
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