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isPartOf:"European journal of marketing : EJM"
~isPartOf:"Innovatives Markenmanagement"
~isPartOf:"Marketing intelligence & planning"
~person:"Augusto, Mário Gomes"
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European journal of marketing : EJM
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Marketing intelligence & planning
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Determining the causal relationships that affect consumer-based brand equity : the mediating effect of brand loyalty
Torres, Pedro Marcelo
;
Augusto, Mário Gomes
;
Lisboa, …
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 944-956
Persistent link: https://www.econbiz.de/10011447747
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