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isPartOf:"European journal of marketing : EJM"
~isPartOf:"Innovatives Markenmanagement"
~isPartOf:"Marketing intelligence & planning"
~person:"Janda, Swinder"
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Customer satisfaction
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European journal of marketing : EJM
Innovatives Markenmanagement
Marketing intelligence & planning
European Journal of Marketing
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The effects of advertising spending on brand loyalty in services
Ha, Hong Youl
;
John, Joby
;
Janda, Swinder
;
Muthaly, …
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 673-691
Persistent link: https://www.econbiz.de/10009010593
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