//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"European journal of marketing : EJM"
~isPartOf:"Innovatives Markenmanagement"
~isPartOf:"Marketing intelligence & planning"
~subject:"Brand trust"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand loyalty"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand trust
Brand loyalty
28
Brand management
22
Markenführung
22
Consumer behaviour
21
Konsumentenverhalten
21
Markentreue
21
Brand
18
Markenartikel
18
Beziehungsmarketing
14
Brand image
14
Markenimage
14
Relationship marketing
14
Customer satisfaction
7
Kundenzufriedenheit
7
Deutschland
4
Brand equity
3
Confidence
3
Environmental consciousness
3
Germany
3
Handelsmarke
3
Umweltbewusstsein
3
Vertrauen
3
Automotive industry
2
Automotive services industry
2
Brand awareness
2
Brands
2
Consumer behavior
2
Einzelhandel
2
Electric vehicle
2
Elektrofahrzeug
2
Innovation adoption
2
Innovationsakzeptanz
2
Kaufentscheidung
2
Kfz-Gewerbe
2
Kfz-Industrie
2
Kraftfahrzeughandel
2
Kraftfahrzeugindustrie
2
Kundenbindung
2
Luxury goods
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Akasreku, Frank
1
Amenuvor, Fortune Edem
1
Bang, Nguyen
1
Chen, Cheng-Hao Steve
1
Japutra, Arnold
1
Mensah, Kobby A.
1
Molinillo, Sebastian
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
Innovatives Markenmanagement
Marketing intelligence & planning
Asia Pacific journal of marketing and logistics
3
The journal of product & brand management
3
Future Business Journal
2
International journal of hospitality management
2
Journal of retailing and consumer services
2
The journal of brand management : an international journal
2
African journal of economic and management studies : AJEMS
1
Benchmarking : an international journal
1
Ethics, social responsibility and sustainability in marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of emerging markets
1
International journal of sports marketing & sponsorship
1
Italian journal of marketing : ITJM
1
Journal of Business Ethics
1
Journal of Business Research
1
Journal of Indian business research
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of financial services marketing
1
Journal of marketing for higher education
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of revenue and pricing management
1
Management decision
1
Management decision : MD
1
Marketing letters : a journal of research in marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Examining the effect of brand coolness on communal brand connection and brand commitment : a mediation and moderation perspective
Amenuvor, Fortune Edem
;
Akasreku, Frank
;
Mensah, Kobby A.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 903-922
Persistent link: https://www.econbiz.de/10014381224
Saved in:
2
Responsible brands vs active brands? : an examination of brand personality on brand awareness, brand trust, and brand loyalty
Molinillo, Sebastian
;
Japutra, Arnold
;
Bang, Nguyen
; …
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10011700781
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->