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isPartOf:"European journal of marketing : EJM"
~isPartOf:"Marketing intelligence & planning"
~person:"Chen, Cheng-Hao Steve"
~person:"Dawes, John"
~person:"Laurent, Gilles"
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Chen, Cheng-Hao Steve
Dawes, John
Laurent, Gilles
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European journal of marketing : EJM
Marketing intelligence & planning
Australasian marketing journal
3
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2
Journal of business research : JBR
2
Journal of retailing and consumer services
2
International journal of market research
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ECONIS (ZBW)
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Responsible brands vs active brands? : an examination of brand personality on brand awareness, brand trust, and brand loyalty
Molinillo, Sebastian
;
Japutra, Arnold
;
Bang, Nguyen
; …
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10011700781
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2
Integrating consumer characteristics into the stochastic modelling of purchase loyalty
Rungie, Cam
;
Uncles, Mark
;
Laurent, Gilles
- In:
European journal of marketing : EJM
47
(
2013
)
10
,
pp. 1667-1690
Persistent link: https://www.econbiz.de/10010201724
Saved in:
3
Reasons for variation in SCR for private label brands
Dawes, John
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 1804-1824
Persistent link: https://www.econbiz.de/10010205981
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