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isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Journal of marketing"
~person:"Aggarwal, Anu Gupta"
~source:"econis"
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Faculty & research / Insead : working paper series
International journal of technology marketing : IJTMkt
Journal of marketing
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Optimising adoption of a single product in multi-segmented market using innovation diffusion model with consumer balking
Kapur, P. K.
;
Aggarwal, Anu Gupta
;
Kaur, Gurjeet
; …
- In:
International journal of technology marketing : IJTMkt
5
(
2010
)
3
,
pp. 234-249
Persistent link: https://www.econbiz.de/10009010285
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