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isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"Journal of marketing"
~person:"Atuahene-Gima, Kwaku"
~person:"Chen, Yubo"
~source:"econis"
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Atuahene-Gima, Kwaku
Chen, Yubo
Sosa, Manuel
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Faculty & research / Insead : working paper series
Journal of marketing
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Business networks and strategic alliances in China
1
European journal of innovation management
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International marketing ; Vol. II
1
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ECONIS (ZBW)
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When do third-party product reviews affect firm value and what can firms do? : the case of media critics and professional movie reviews
Chen, Yubo
;
Liu, Yong
;
Zhang, Jurui
- In:
Journal of marketing
76
(
2012
)
2
,
pp. 116-134
Persistent link: https://www.econbiz.de/10009737482
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Product development team stability and new product advantage : the role of decision-making processes
Slotegraaf, Rebecca J.
;
Atuahene-Gima, Kwaku
- In:
Journal of marketing
75
(
2011
)
1
,
pp. 96-108
Persistent link: https://www.econbiz.de/10008840468
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