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isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"Journal of marketing"
~person:"Homburg, Christian"
~person:"Netessine, Serguei"
~source:"econis"
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Search: subject_exact:"Neuproduktentwicklung"
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New product development
6
Produktentwicklung
6
Asymmetric information
4
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Beschaffung
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Cost management
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innovative durables
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new product development
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product design
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Homburg, Christian
Netessine, Serguei
Sosa, Manuel
11
Mihm, Jürgen
5
Dahl, Darren W.
4
Kim, Sang Hyun
4
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Faculty & research / Insead : working paper series
Journal of marketing
Research
4
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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1
Virtual reality in new product development : insights from prelaunch sales forecasting for durables
Harz, Nathalie
;
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 157-179
Persistent link: https://www.econbiz.de/10013258858
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2
Collaborative cost reduction and component procurement under information asymmetry
Netessine, Serguei
;
Kim, Sang Hyun
-
2012
-
3. rev. vers. of 2011/107/TOM
Persistent link: https://www.econbiz.de/10009621607
Saved in:
3
Collaborative cost reduction and component procurement under information asymmetry
Kim, Sang Hyun
;
Netessine, Serguei
-
2011
-
Rev. vers. of 2011/54/TOM
Persistent link: https://www.econbiz.de/10009356124
Saved in:
4
Collaborative cost reduction and component procurement under information asymmetry
Kim, Sang Hyun
;
Netessine, Serguei
-
2011
-
Rev. vers. of 2010/106/TOM
Persistent link: https://www.econbiz.de/10009357236
Saved in:
5
Collaborative cost reduction and component procurement under information asymmetry
Kim, Sang Hyun
;
Netessine, Serguei
-
2010
Persistent link: https://www.econbiz.de/10008798146
Saved in:
6
New product design : concept, measurement, and consequences
Homburg, Christian
;
Schwemmle, Martin
;
Kuehnl, Christina
- In:
Journal of marketing
79
(
2015
)
3
,
pp. 41-56
Persistent link: https://www.econbiz.de/10011485860
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