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isPartOf:"Göttinger Wirtschaftsinformatik"
~person:"Arens, Thomas"
~subject:"Industrielles Management"
~subject:"Management information system"
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Industrielles Management
Management information system
Beschaffung
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Betriebliches Informationssystem
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Beziehungsmarketing
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Computer-assisted marketing
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IT-gestütztes Marketing
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Kundenmanagement
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Management-Informationssystem
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Procurement
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Software
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Standardsoftware
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Arens, Thomas
Brodersen, Ole Björn
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Methodische Auswahl von CRM-Software : ein Referenz-Vorgehensmodell zur methodengestützten Beurteilung und Auswahl von Customer Relationship Management Informationssystemen
Arens, Thomas
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2004
-
1. Aufl.
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