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isPartOf:"Gabler Edition Wissenschaft / Marken- und Produktmanagement"
~accessRights:"restricted"
~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of sports marketing & sponsorship"
~subject:"Dienstleistungsmarketing"
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Dienstleistungsmarketing
Brand extension
8
Markentransfer
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Kemp, Charles Jurgen
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Kröger, Sonja
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Gabler Edition Wissenschaft / Marken- und Produktmanagement
AMS review : official publication of the Academy of Marketing Science
European journal of marketing : EJM
International journal of sports marketing & sponsorship
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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Extending service brands into products versus services : multilevel analyses of key success drivers
Sichtmann, Christina
;
Schoefer, Klaus
;
Blut, Markus
; …
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 200-218
Persistent link: https://www.econbiz.de/10011626472
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2
Markentransfers im Dienstleistungsbereich : Eine empirische Analyse der Erfolgsfaktoren
Kröger, Sonja
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515518
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