//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Gabler Edition Wissenschaft / Marken- und Produktmanagement"
~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Journal of service research : JSR"
~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~subject:"Advertising contexts"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Product-line extension"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Advertising contexts
Brand extension
34
Markentransfer
34
Consumer behaviour
23
Konsumentenverhalten
23
Brand management
16
Markenführung
16
Brand image
14
Markenimage
14
Brand
10
Markenartikel
10
Marketing management
4
Marketingmanagement
4
Australia
3
Australien
3
Brand extensions
3
Consumer goods industry
3
International marketing
3
Internationales Marketing
3
Konsumgüterindustrie
3
Advertising effects
2
Athletes
2
Celebrity endorsement
2
Celebrity-Werbung
2
Corporate reputation
2
Experiment
2
Firmenimage
2
Hong Kong
2
Hongkong
2
New product development
2
Produktentwicklung
2
Sportler
2
Werbewirkung
2
brand extension
2
brand extensions
2
Accessibility-diagnosticity
1
Advertising
1
Alphanumeric
1
Athlete celebrity
1
Augmented reality
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
Author
All
Chang, Kyungro
1
Kim, Taehee
1
Seo, Hyo Min
1
Published in...
All
Gabler Edition Wissenschaft / Marken- und Produktmanagement
International journal of sports marketing & sponsorship
Journal of service research : JSR
The journal of brand management : an international journal
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of celebrity-advertising context congruence on the effectiveness of brand image transfer
Kim, Taehee
;
Seo, Hyo Min
;
Chang, Kyungro
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 246-262
Persistent link: https://www.econbiz.de/10011781268
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->