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isPartOf:"Gabler Edition Wissenschaft / Marken- und Produktmanagement"
~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Journal of service research : JSR"
~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~subject:"Marketing management"
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Marketing management
Brand extension
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Aulōnitēs, Geōrgios I.
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Gabler Edition Wissenschaft / Marken- und Produktmanagement
International journal of sports marketing & sponsorship
Journal of service research : JSR
The journal of brand management : an international journal
Journal of business research : JBR
4
The journal of product & brand management
4
European journal of marketing : EJM
1
Fashion branding and communication : core strategies of European luxury brands
1
Global journal of business management : GJBM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of wine business research
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Management decision : MD
1
Marketing letters : a journal of research in marketing
1
Measuring and managing brands
1
Measuring business excellence : the journal of organizational performance management
1
Quality management in food chains : [EAAE Seminar on Quality Management and Quality Assurance in Food Chains held at the Georg-August-University of Goettingen in 2005]
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
Trends in e-business, e-services, and e-commerce : impact of technology on goods, services, and business transactions
1
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ECONIS (ZBW)
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1
The effects of nostalgia marketing on consumers' brand extension evaluation
Jun, Sung Youl
;
Park, Hye Kyung
;
Kim, Kyung Ho
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 271-286
Persistent link: https://www.econbiz.de/10013270422
Saved in:
2
Marketing strategy decisions for brand extension success
Athanasopoulou, Pinelopi
;
Giovanis, Apostolos N.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
6
,
pp. 487-514
Persistent link: https://www.econbiz.de/10011349956
Saved in:
3
Role of brand globalness in consumer evaluation of new product branding strategy
Punyatoya, Plavini
;
Sadh, Ashish
;
Mishra, Sushanta Kumar
- In:
The journal of brand management : an international journal
21
(
2014
)
2
,
pp. 171-188
Persistent link: https://www.econbiz.de/10010252610
Saved in:
4
The importance of brand heritage as a key performance driver in marketing management
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
3
,
pp. 182-194
Persistent link: https://www.econbiz.de/10009409561
Saved in:
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