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isPartOf:"Gabler Edition Wissenschaft / Marken- und Produktmanagement"
~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Journal of service research : JSR"
~isPartOf:"The journal of brand management : an international journal"
~subject:"International marketing"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Product-line extension"
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International marketing
Konsumentenverhalten
Brand extension
40
Markentransfer
40
Consumer behaviour
23
Brand management
19
Markenführung
19
Brand image
15
Markenimage
15
Brand
11
Markenartikel
11
Erfolgsfaktor
6
Marketing management
5
Marketingmanagement
5
Consumer goods industry
4
Konsumgüterindustrie
4
Australia
3
Australien
3
Brand extensions
3
Deutschland
3
Dienstleistungsmarketing
3
Dienstleistungssektor
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Germany
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Internationales Marketing
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Services marketing
3
Success factor
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Advertising effects
2
Athletes
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Celebrity endorsement
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Celebrity-Werbung
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Corporate reputation
2
Dienstleistung
2
Experiment
2
Firmenimage
2
Hong Kong
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Hongkong
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Innovation
2
New product development
2
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Aksoy, Lerzan
1
Altuna, Oylum Korkut
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Arslan, F. Müge
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Athanasopoulou, Pinelopi
1
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1
Aulōnitēs, Geōrgios I.
1
Bei, Lien-ti
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1
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1
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1
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1
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1
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1
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1
Giovanis, Apostolos N.
1
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1
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1
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1
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Gabler Edition Wissenschaft / Marken- und Produktmanagement
International journal of sports marketing & sponsorship
Journal of service research : JSR
The journal of brand management : an international journal
Journal of business research : JBR
17
Psychology & marketing
14
The journal of product & brand management
14
Brand management ; Vol. 3
10
European journal of marketing : EJM
8
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of retailing and consumer services
7
Journal of the Academy of Marketing Science
6
The IUP journal of brand management : IJBRM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of international consumer marketing
4
Journal of marketing
4
Journal of marketing management : MM
4
Journal of marketing research : JMR
4
Marketing letters : a journal of research in marketing
4
Australasian marketing journal
3
Journal of fashion marketing and management
3
Asia Pacific journal of marketing and logistics
2
European research on management and business economics
2
Gabler Research
2
Global business review
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of Indian culture and business management
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of business and globalisation : IJBG
2
International journal of consumer studies
2
International journal of sport management and marketing : IJSMM
2
International marketing review
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of international marketing
2
Journal of international marketing and marketing research
2
Journal of marketing communications
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of retailing
2
Marketing : ZFP ; journal of research and management
2
Marketing intelligence & planning
2
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ECONIS (ZBW)
24
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24
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1
Practices of brand extensions and how consumers respond to FMCG giants' greening attempts
Hesse, Andreas
;
Bündgen, Karolin
;
Claren, Saskia
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 520-537
Persistent link: https://www.econbiz.de/10013463714
Saved in:
2
The effects of nostalgia marketing on consumers' brand extension evaluation
Jun, Sung Youl
;
Park, Hye Kyung
;
Kim, Kyung Ho
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 271-286
Persistent link: https://www.econbiz.de/10013270422
Saved in:
3
Antecedents of the attitude toward the athlete celebrities' human brand extensions
Koo, Jakeun
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10013369887
Saved in:
4
How associations between products and numbers in brand names affect consumer attitudes : introducing multi-context numbers
Ozcan, Timucin
;
Gunasti, Kunter
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10012060058
Saved in:
5
Free the brand : how a logo frame influences the potentiality of brand extensions
Chen, Yu-Shan Athena
;
Bei, Lien-ti
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 349-364
Persistent link: https://www.econbiz.de/10012060135
Saved in:
6
Cross-gender extension potential of luxury brands : a semiotic analysis
Veg-Sala, Nathalie
;
Roux, Elyette
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 436-448
Persistent link: https://www.econbiz.de/10011919441
Saved in:
7
The impact of celebrity-advertising context congruence on the effectiveness of brand image transfer
Kim, Taehee
;
Seo, Hyo Min
;
Chang, Kyungro
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 246-262
Persistent link: https://www.econbiz.de/10011781268
Saved in:
8
Consumer evaluation of brand extensions : comparing goods to goods brand extensions with goods to services
Ramanathan, Jayasankar
;
Velayudhan, Sanal Kumar
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 778-801
Persistent link: https://www.econbiz.de/10011438546
Saved in:
9
Marketing strategy decisions for brand extension success
Athanasopoulou, Pinelopi
;
Giovanis, Apostolos N.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
6
,
pp. 487-514
Persistent link: https://www.econbiz.de/10011349956
Saved in:
10
The effects of sub-brands and brand name structure on extension evaluation : an empirical study based on Chinese culture
Chen, Tong
;
Ma, Ke
;
Zheng, Chundong
;
Wang, Han
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 695-713
Persistent link: https://www.econbiz.de/10011399863
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