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isPartOf:"Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing"
~isPartOf:"Building corporate identity, image and reputation in the digital era"
~isPartOf:"Foundations of corporate heritage"
~isPartOf:"International journal of hospitality management"
~subject:"Brand"
~subject:"Marketing management"
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Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing
Building corporate identity, image and reputation in the digital era
Foundations of corporate heritage
International journal of hospitality management
The journal of brand management : an international journal
22
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Corporate brand identity : virtual space
Cuomo, Maria Teresa
;
Genovino, Cinzia
;
Tortora, Debora
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 169-180)
.
2022
Persistent link: https://www.econbiz.de/10012609382
Saved in:
2
Corporate brand strategy : drivers and outcomes of hotel industry's brand orientation
Foroudi, Pantea
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012293861
Saved in:
3
The formation of sub-brand love and corporate brand love in hotel brand portfolios
Wang, Yao-Chin
;
Qu, Hailin
;
Yang, Jing
- In:
International journal of hospitality management
77
(
2019
),
pp. 375-384
Persistent link: https://www.econbiz.de/10011988651
Saved in:
4
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Foundations of corporate heritage
,
(pp. 169-213)
.
2017
Persistent link: https://www.econbiz.de/10011656851
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