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isPartOf:"Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing"
~isPartOf:"Corporate social responsibility and environmental management"
~isPartOf:"International journal of hospitality management"
~isPartOf:"The journal of product & brand management"
~isPartOf:"Working paper series / Bradford University School of Management"
~subject:"Firmenimage"
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Search: subject_exact:"Unternehmensmarke"
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Firmenimage
Brand architecture
24
Markenarchitektur
24
Brand management
23
Markenführung
23
Corporate reputation
13
Brand
6
Brand image
6
Consumer behaviour
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1
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1
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Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing
Corporate social responsibility and environmental management
International journal of hospitality management
The journal of product & brand management
Working paper series / Bradford University School of Management
The journal of brand management : an international journal
26
Journal of business research : JBR
17
European journal of marketing : EJM
15
Corporate communications : an international journal
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
International studies of management and organization
6
Marketing intelligence & planning
4
Corporate reputation review : an international journal
3
Journal of marketing communications
3
Reputation Management
3
Asia Pacific journal of marketing and logistics
2
Business ethics quarterly : the journal of the Society for Business Ethics
2
Family business review : journal of the Family Firm Institute
2
Foundations of corporate heritage
2
International journal of contemporary hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
Journal of retailing and consumer services
2
Journal of strategic marketing
2
Manual of international marketing
2
Scandinavian journal of management
2
The IUP journal of brand management : IJBRM
2
The Oxford handbook of corporate reputation
2
Acta Universitatis Danubius / Oeconomica
1
African journal of business and economic research : AJBER
1
Africapitalism : rethinking the role of business in Africa
1
Amfiteatru economic : an economic and business research periodical
1
Brand culture
1
Brand management in emerging markets : theories and practice
1
Business research quarterly : BRQ
1
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1
Contemplating corporate marketing, identity and communication
1
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
1
Corporate and organizational identities : integrating strategy, marketing, communication and organizational perspectives
1
Decision
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Discussion papers / Governance and the Efficiency of Economic Systems
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Ekonomika : međunarodni časopis za ekonomsku teoriju i praksu i društvena pitanja
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Employer branding for competitive advantage : models and implementation strategies
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ECONIS (ZBW)
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1
The role of CSR in sustaining corporate brands in the global market : the perspective of telecommunication companies in Ghana
Wu, Xiaodan
;
Amoasi, Richard
- In:
Corporate social responsibility and environmental management
31
(
2024
)
1
,
pp. 433-447
Persistent link: https://www.econbiz.de/10014465292
Saved in:
2
Brand new : how visual context shapes initial response to logos and corporate visual identity systems
Wertz, Robert A.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1388-1398
Persistent link: https://www.econbiz.de/10014485578
Saved in:
3
How do customers' perceptions of corporate social responsibility contribute to sustainable customer citizenship behaviors? : the mediating mechanisms of corporate brand pride and s...
Jung, Chang Mo
;
Hur, Won-Moo
- In:
Corporate social responsibility and environmental management
29
(
2022
)
5
,
pp. 1676-1688
Persistent link: https://www.econbiz.de/10013407038
Saved in:
4
Corporate brand strategy : drivers and outcomes of hotel industry's brand orientation
Foroudi, Pantea
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012293861
Saved in:
5
Corporate heritage tourism brand attractiveness and national identity
Balmer, John M. T.
;
Chen, Weifeng
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011548366
Saved in:
6
The role of gender differences in the impact of CSR perceptions on corporate marketing outcomes
Hur, Won-Moo
;
Kim, Hanna
;
Jang, Joon Hyo
- In:
Corporate social responsibility and environmental management
23
(
2016
)
6
,
pp. 345-357
Persistent link: https://www.econbiz.de/10011643645
Saved in:
7
Inquiry into corporate brand alignment : a dialectical analysis and directions for future research
Mingione, Michela
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 518-536
Persistent link: https://www.econbiz.de/10011443041
Saved in:
8
The Nobel Prize : the identity of a corporate heritage brand
Urde, Mats
;
Greyser, Stephen A.
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 318-332
Persistent link: https://www.econbiz.de/10011407187
Saved in:
9
Linking retailer corporate brand and environmental sustainability practices
Miller, Dale
;
Merrilees, Bill
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 437-443
Persistent link: https://www.econbiz.de/10010224837
Saved in:
10
Using corporate stories to build the corporate brand : an impression management perspective
Spear, Sara
;
Roper, Stuart
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 491-501
Persistent link: https://www.econbiz.de/10010225090
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