//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing"
~isPartOf:"International journal of hospitality management"
~isPartOf:"International journal of industrial organization"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Working paper series / Bradford University School of Management"
~subject:"Beziehungsmarketing"
~subject:"Brand image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Unternehmensmarke"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Brand image
Brand architecture
13
Markenarchitektur
13
Brand management
11
Markenführung
11
Corporate reputation
5
Firmenimage
5
Brand
4
Markenartikel
4
Großbritannien
3
United Kingdom
3
corporate branding
3
Consumer behaviour
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Hotel industry
2
Hotellerie
2
Konsumentenverhalten
2
Marketing management
2
Marketingmanagement
2
Monarchie
2
Monarchy
2
Moral Hazard
2
Moral hazard
2
Product quality
2
Produktqualität
2
Public relations
2
USA
2
United States
2
Öffentlichkeitsarbeit
2
Airline
1
Asymmetric information
1
Asymmetrische Information
1
Brand love
1
Commitment
1
Corporate Identity
1
Corporate culture
1
Corporate experience
1
Corporate personality
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Hakenes, Hendrik
1
Peitz, Martin
1
Qu, Hailin
1
Wang, Yao-Chin
1
Yang, Jing
1
Published in...
All
Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing
International journal of hospitality management
International journal of industrial organization
Journal of marketing communications
Working paper series / Bradford University School of Management
The journal of brand management : an international journal
18
Journal of business research : JBR
8
Corporate communications : an international journal
6
The journal of product & brand management
6
European journal of marketing : EJM
4
Foundations of corporate heritage
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Innovatives Markenmanagement
2
Journal of business ethics : JOBE
2
Journal of retailing and consumer services
2
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
2
Marketing intelligence & planning
2
Qualitative market research : an international journal
2
SpringerLink / Bücher
2
The journal of business & industrial marketing
2
Agribusiness : an internat. journal
1
Amfiteatru economic : an economic and business research periodical
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of management research and innovation
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Brand management ; Vol. 4
1
Brand the Future : systematische Markenentwicklung im B2B
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
Corporate social responsibility and environmental management
1
Decision
1
Discussion paper / Center for Economic Research, Tilburg University
1
Discussion papers / Governance and the Efficiency of Economic Systems
1
Erfurter Hefte zum angewandten Marketing
1
Fashion branding and communication : core strategies of European luxury brands
1
International business and economics research journal
1
International journal of business
1
International journal of business and globalisation : IJBG
1
International journal of business competition and growth : IJBCG
1
International journal of entrepreneurship and small business : IJESB
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The formation of sub-brand love and corporate brand love in hotel brand portfolios
Wang, Yao-Chin
;
Qu, Hailin
;
Yang, Jing
- In:
International journal of hospitality management
77
(
2019
),
pp. 375-384
Persistent link: https://www.econbiz.de/10011988651
Saved in:
2
Umbrella branding and the provision of quality
Hakenes, Hendrik
;
Peitz, Martin
- In:
International journal of industrial organization
26
(
2008
)
2
,
pp. 546-556
Persistent link: https://www.econbiz.de/10003724162
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->