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isPartOf:"Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing"
~isPartOf:"International journal of hospitality management"
~isPartOf:"The journal of brand management : an international journal"
~person:"Miller, Dale"
~person:"Schmidt, Steffen"
~subject:"Marketingmanagement"
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Miller, Dale
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Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing
International journal of hospitality management
The journal of brand management : an international journal
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Restoring luxury corporate heritage brands : from crisis to ascendency
Cooper, Holly
;
Miller, Dale
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 448-466
Persistent link: https://www.econbiz.de/10011350065
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2
The importance of brand heritage as a key performance driver in marketing management
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
3
,
pp. 182-194
Persistent link: https://www.econbiz.de/10009409561
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