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isPartOf:"Gabler Research / Interaktives Marketing"
~isPartOf:"Global marketing strategies for the promotion of luxury goods"
~isPartOf:"Journal of advertising research"
~subject:"Luxury goods"
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Luxury goods
Multichannel strategy
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Mosca, Fabrizio
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Gabler Research / Interaktives Marketing
Global marketing strategies for the promotion of luxury goods
Journal of advertising research
Developing successful global strategies for marketing luxury brands
3
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
Handbook of research on IoT, digital transformation, and the future of global marketing
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Journal of retailing and consumer services
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New luxury management : creating and managing sustainable value across the organization
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Managing integrated brand communication strategies in the online era : new marketing frontiers for luxury goods
Mosca, Fabrizio
;
Casalegno, Cecilia
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 93-108)
.
2016
Persistent link: https://www.econbiz.de/10011484645
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Old and new distribution channels in the luxury sector
Mosca, Fabrizio
;
Giacosa, Elisa
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 220-243)
.
2016
Persistent link: https://www.econbiz.de/10011484698
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