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isPartOf:"Gabler Research / Interaktives Marketing"
~isPartOf:"Global marketing strategies for the promotion of luxury goods"
~isPartOf:"Journal of business research : JBR"
~subject:"Vertriebsweg"
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Vertriebsweg
Multichannel strategy
6
Multikanalvertrieb
6
Beziehungsmarketing
5
Relationship marketing
5
Consumer behaviour
4
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4
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Luxusgüter
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Marketingmanagement
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Giacosa, Elisa
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Li, Wenqian
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Gabler Research / Interaktives Marketing
Global marketing strategies for the promotion of luxury goods
Journal of business research : JBR
Journal of retailing and consumer services
8
SpringerLink / Bücher
8
Journal of retailing
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Gabler Edition Wissenschaft
4
International journal of production economics
3
International journal of retail and distribution management
3
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
3
The international review of retail, distribution and consumer research
3
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Forschungsergebnisse der WU Wirtschaftsuniversität Wien
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Hamburger Schriften zur Marketingforschung
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International journal of physical distribution & logistics management : IJPD & LM
2
Jahrbuch Vertriebs- und Handelsmanagement
2
Journal of operations management
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Lehrbuch
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Reihe: Kundenorientierte Unternehmensführung
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Research
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Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
2
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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Springer eBook Collection / Business and Economics
2
A Research Agenda for Service Marketing
1
Administrative Sciences : open access journal
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Annales Universitatis Mariae Curie-Skłodowska / H
1
Ausgewählte Studien des ECC-Handel
1
Benchmarking : an international journal
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Direct marketing : an international journal
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Gabler Lehrbuch
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Geographie der Kommunikation
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ECONIS (ZBW)
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Crafting the customer experience in omnichannel contexts : the role of channel integration
Gao, Wei
;
Fan, Hua
;
Li, Wenqian
;
Wang, Huiling
- In:
Journal of business research : JBR
126
(
2021
),
pp. 12-22
Persistent link: https://www.econbiz.de/10012494220
Saved in:
2
How to measure quality in multi-channel retailing and not die trying
Acquila-Natale, Emiliano
;
Iglesias-Pradas, Santiago
- In:
Journal of business research : JBR
109
(
2020
),
pp. 38-48
Persistent link: https://www.econbiz.de/10012238022
Saved in:
3
Old and new distribution channels in the luxury sector
Mosca, Fabrizio
;
Giacosa, Elisa
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 220-243)
.
2016
Persistent link: https://www.econbiz.de/10011484698
Saved in:
4
Kundenkontakte und Kundenkontaktsequenzen im Multi Channel Marketing : Ausprägungen, Determinanten und Wirkungen
Steinmann, Sascha
-
2011
-
1. Auflage
Persistent link: https://www.econbiz.de/10008652908
Saved in:
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