Oortwijn, Maud - In: Global Business and Economics Review 13 (2011) 3/4, pp. 296-310
The key problem for commitment to international business activities is the limited knowledge of a host country. A firm's host country experience and its history of entry patterns in other countries shape entry preferences into a foreign country (Pan and Tse, 2000; Chung and Enderwick, 2001; Yiu and...