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isPartOf:"Handbook of research in international marketing"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of global marketing"
~person:"Tsai, Wanhsiu Sunny"
~subject:"Multinationales Unternehmen"
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Multinationales Unternehmen
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Handbook of research in international marketing
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of global marketing
Journal of international consumer marketing
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ECONIS (ZBW)
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Understanding the interplay between brand globalness and localness among homegrown and foreign global brands in South Korea
Tsai, Wanhsiu Sunny
;
Tao, Weiting
;
Liu, Yu
;
Lee, Yeunjae
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012483618
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