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isPartOf:"Handbook of research in international marketing"
~subject:"Advertising industry"
~subject:"Consumer behaviour"
~subject:"Datenschutz"
~subject:"E-commerce"
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Fastoso, Fernando
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Handbook of research in international marketing
International marketing review
48
Journal of international marketing
40
Journal of business research : JBR
39
Journal of global marketing
24
Journal of international consumer marketing
23
Asia Pacific journal of marketing and logistics
14
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
13
The journal of brand management : an international journal
10
Industrial marketing management : the international journal for industrial and high-tech firms
8
International journal of advertising : the quarterly review of marketing communications
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of euromarketing
7
The journal of product & brand management
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Cross-cultural and critical perspectives on brands
6
International business review : the official journal of the European International Business Academy
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Journal of retailing and consumer services
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Journal of strategic marketing
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SpringerLink / Bücher
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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European journal of marketing : EJM
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International journal of business and emerging markets : IJBEM
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of marketing management : MM
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Journal of promotion management : JPM
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Qualitative market research : an international journal
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The journal of consumer marketing
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European research studies
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IMADI.net-Projektbericht
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International journal of internet marketing and advertising : IJIMA
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Journal of international management
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Psychology & marketing
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Research in consumer behavior
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Springer eBook Collection
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Working paper
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AMS review : official publication of the Academy of Marketing Science
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Advances in international marketing
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International advertising strategy : some thoughts on subjectivity and decision-making in the standardization decision
Whitelock, Jeryl
;
Fastoso, Fernando
- In:
Handbook of research in international marketing
,
(pp. 179-189)
.
2011
Persistent link: https://www.econbiz.de/10009385442
Saved in:
2
Language and culture: linguistic effects on consumer behavior in international marketing research
Zhang, Shi
;
Schmitt, Bernd H.
;
Haley, Hillary
- In:
Handbook of research in international marketing
,
(pp. 228-242)
.
2003
Persistent link: https://www.econbiz.de/10001803879
Saved in:
3
Roles and consequences of electronic commerce in global marketing
Samiee, Saeed
- In:
Handbook of research in international marketing
,
(pp. 336-357)
.
2003
Persistent link: https://www.econbiz.de/10001803944
Saved in:
4
Privacy protection and global marketing: balancing consumer and corporate interests
Sarathy, Ravi
- In:
Handbook of research in international marketing
,
(pp. 358-376)
.
2003
Persistent link: https://www.econbiz.de/10001803960
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