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isPartOf:"Handbook of research on effective marketing in contemporary globalism"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~person:"Nallaperuma, Kaushalya"
~subject:"Luxury goods"
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Nallaperuma, Kaushalya
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Handbook of research on effective marketing in contemporary globalism
Asia Pacific journal of marketing and logistics
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
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