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isPartOf:"Handbook of social media management : value chain and business models in changing media markets"
~person:"Matteo, Stéphane"
~person:"Murschetz, Paul"
~subject:"Customer integration"
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Handbook of social media management : value chain and business models in changing media markets
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Customer integration and Web interactivity : a literature review and analysis of the role of transaction costs in building value Webs
Murschetz, Paul
- In:
Handbook of social media management : value chain and …
,
(pp. 775-794)
.
2013
Persistent link: https://www.econbiz.de/10009763838
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