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isPartOf:"Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The Rand journal of economics"
~subject:"Electronic Commerce"
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Electronic Commerce
Rabatt
28
Rebate
28
Consumer behaviour
14
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Preismanagement
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Pricing strategy
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Kundenbindungsprogramm
8
Loyalty program
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Discounting
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Diskontierung
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Retail trade
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Online-Handel
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Chen, Bo-Hsiang
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Hu, Xiaojian
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Tan, Wee Kheng
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Xu, Liangcheng
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Yao, Gang
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Zhang, Yue
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Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
Journal of retailing and consumer services
The Rand journal of economics
International journal of production economics
3
Arbeitsbericht / Universität Lüneburg, Fachbereich Wirtschafts- und Sozialwissenschaften
1
Electronic commerce research
1
European journal of operational research : EJOR
1
International journal of production research
1
Internet, economic growth and globalization : perspectives on the new economy in Europe, Japan, and the USA ; with 67 tables
1
Journal of Asian finance, economics and business : JAFEB
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The journal of product & brand management
1
Wettbewerb in Recht und Praxis : wrp
1
Working papers / Wharton School, University of Pennsylvania / Marketing
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ECONIS (ZBW)
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Coupon promotion and inventory strategies of a supplier considering an e-commerce platform's omnichannel coupons
Zhang, Yue
;
Hu, Xiaojian
;
Yao, Gang
;
Xu, Liangcheng
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014462174
Saved in:
2
Enhancing subscription-based ecommerce services through gambled price discounts
Tan, Wee Kheng
;
Chen, Bo-Hsiang
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012581869
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