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isPartOf:"Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln"
~isPartOf:"NBER Working Paper"
~subject:"Marketing management"
~type_genre:"Article in journal"
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Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
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Zur Wirkung individualisierter und personalisierter Coupons
Wierich, Ralf
- In:
Handel im Fokus : aus dem Instituts für …
59
(
2007
)
3
,
pp. 140-155
Persistent link: https://www.econbiz.de/10003533349
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