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isPartOf:"Harvard business review : HBR"
~isPartOf:"Journal of advertising research"
~isPartOf:"MSI reports : working paper series"
~subject:"Structural equation model"
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Why do we share? : the impact of viral videos dramatized to sell : how microfilm advertising works
Chen, Tsai
;
Lee, Hsiang-ming
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 292-303
Persistent link: https://www.econbiz.de/10010419822
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