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isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of strategic marketing"
~person:"Dwivedi, Yogesh Kumar"
~source:"econis"
~subject:"Internet marketing"
~subject:"Online-Marketing"
~type:"article"
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Harvard-Business-Manager : das Wissen der Besten
Asia Pacific journal of marketing and logistics
Journal of strategic marketing
Industrial marketing management : the international journal for industrial and high-tech firms
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The journal of product & brand management
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Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
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