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isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Discussion papers / CEPR"
~isPartOf:"Praxis der Personalisierung im Handel : mit zeitgemäßen E-Commerce-Konzepten Umsatz und Kundenwert steigern"
~isPartOf:"Psychology & marketing"
~subject:"Online-Handel"
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Personalisierung
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Harvard-Business-Manager : das Wissen der Besten
Discussion papers / CEPR
Praxis der Personalisierung im Handel : mit zeitgemäßen E-Commerce-Konzepten Umsatz und Kundenwert steigern
Psychology & marketing
Information systems research : ISR
17
Journal of management information systems : JMIS
17
Electronic commerce research
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
Journal of business research : JBR
11
Journal of retailing and consumer services
10
International journal of business information systems : IJBIS
7
Journal of retailing
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Electronic commerce research and applications
6
Journal of internet commerce
6
Tourism management : research, policies, practice
6
Electronic markets : EM ; the international journal of electronic commerce and business media
5
International journal of contemporary hospitality management
5
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
5
Journal of electronic commerce research : JECR
5
Management information systems : mis quarterly
5
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
4
European journal of operational research : EJOR
4
Information systems and e-business management : ISeB
4
International journal of electronic commerce : IJEC
4
International journal of hospitality management
4
International journal of internet marketing and advertising : IJIMA
4
Journal of international consumer marketing
4
MIS quarterly
4
Electronic markets : the international journal on networked business
3
Information technology and management
3
International journal of production economics
3
International journal of production research
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Journal of consumer marketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Business horizons
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Cambridge working papers in economics
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Cogent business & management
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European journal of marketing
2
Faculty & research / Insead : working paper series
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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1
Inflated recommendations
Peitz, Martin
;
Sobolev, Anton
-
2022
Persistent link: https://www.econbiz.de/10013187654
Saved in:
2
Personalisierung im Onlinehandel : Bestandsaufnahme und Ausblick
Heinemann, Gerrit
- In:
Praxis der Personalisierung im Handel : mit …
,
(pp. 1-23)
.
2017
Persistent link: https://www.econbiz.de/10011737185
Saved in:
3
Ein Reifegradmodell für die Personalisierung im E-Commerce
Schieder, Christian
;
Blaser, Fabian
- In:
Praxis der Personalisierung im Handel : mit …
,
(pp. 47-69)
.
2017
Persistent link: https://www.econbiz.de/10011737206
Saved in:
4
Ermittlung und Selektion einer Personalisierungslösung im Handel
Lippert, Jan
- In:
Praxis der Personalisierung im Handel : mit …
,
(pp. 127-142)
.
2017
Persistent link: https://www.econbiz.de/10011737215
Saved in:
5
Personalisierung über alle digitalen Touchpoints : Vorgehensmodell am Beispiel otto.de
Schlüter, Olaf
;
Will, Alexander
- In:
Praxis der Personalisierung im Handel : mit …
,
(pp. 143-163)
.
2017
Persistent link: https://www.econbiz.de/10011737224
Saved in:
6
Wie bei Tante Emma
Mikitani, Hiroshi
- In:
Harvard-Business-Manager : das Wissen der Besten
36
(
2014
)
2
,
pp. 64-69
Persistent link: https://www.econbiz.de/10010237272
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