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isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Psychology & marketing"
~subject:"Customer service"
~subject:"Virales Marketing"
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Search: subject_exact:"Beziehungsmanagement"
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Customer service
Virales Marketing
Beziehungsmarketing
849
Relationship marketing
849
Consumer behaviour
585
Konsumentenverhalten
585
Customer satisfaction
313
Kundenzufriedenheit
313
Dienstleistungsqualität
214
Service quality
214
Einzelhandel
191
Retail trade
191
Brand management
144
Markenführung
144
Online retailing
98
Online-Handel
98
Brand image
97
Markenimage
97
Social Web
91
Social web
91
Brand
82
Markenartikel
81
Customer integration
70
Kundenintegration
70
Internet marketing
68
Online-Marketing
68
Confidence
65
Vertrauen
65
E-commerce
61
Electronic Commerce
61
Viral marketing
58
Kundenservice
53
Customer value
51
Kundenwert
50
Emotion
49
Customer experience
47
Marketing management
43
Marketingmanagement
43
Beschwerdemanagement
41
Complaint management
41
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5
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Article
107
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107
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107
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English
103
German
4
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Prentice, Catherine
3
Augusto, Mário Gomes
2
Fazal-e-Hasan, Syed
2
Gong, Xiushuang
2
Harun, Ahasan
2
Kumar, V.
2
Lunardo, Renaud
2
Martinez, Luisa M.
2
Mortimer, Gary
2
Paswan, Audhesh K.
2
Polo-Redondo, Yolanda
2
Prybutok, Victor R.
2
Rokonuzzaman, Md
2
Ruyter, Ko de
2
Seger-Guttmann, Tali
2
Torres, Pedro M.
2
Walsh, Gianfranco
2
Agrawal, Shiv Ratan
1
Andrews, Michelle
1
Appiah, Dominic
1
Arnold, Mark J.
1
Ates, Zelal
1
Bagherzadeh, Ramin
1
Bai, Yanzhuang
1
Ballings, Michel
1
Bauer, Brittney C.
1
Becker, Jörg
1
Belz, Christian
1
Benkenstein, Martin
1
Bento, Marisa
1
Betzing, Jan Hendrik
1
Bezawada, Ram
1
Bicho, Marta
1
Bitner, Mary Jo
1
Blaurock, Marah
1
Boakye, Kwabena G.
1
Bolander, Willy
1
Bonezzi, Andrea
1
Botelho, Miguel
1
Bougoure, Ursula Sigrid
1
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Harvard-Business-Manager : das Wissen der Besten
Journal of marketing
Journal of retailing and consumer services
Psychology & marketing
Journal of business research : JBR
53
The journal of services marketing
49
International journal of hospitality management
41
Journal of service research : JSR
25
Journal of hospitality marketing & management
22
SpringerLink / Bücher
22
International journal of contemporary hospitality management
21
The service industries journal
20
Journal of service research
14
Journal of the Academy of Marketing Science
14
Services marketing quarterly
13
Cogent business & management
12
Industrial marketing management : the international journal for industrial and high-tech firms
12
Journal of travel and tourism marketing
12
Tourism management : research, policies, practice
12
Journal of service management
11
Journal of service theory and practice : JSTP
11
Service business
11
European journal of marketing : EJM
10
International journal of services and operations management
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Journal of retailing
10
Journal of service theory and practice
10
Managing service quality : MSQ ; an international journal
10
The journal of product & brand management
10
International journal of internet marketing and advertising : IJIMA
9
Journal of strategic marketing
9
Asia Pacific journal of marketing and logistics
8
International journal of business and economics
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
The TQM journal : the international review of organizational improvement
8
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
8
Business horizons
7
International journal of quality and service sciences
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Marketing : ZFP ; journal of research and management
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
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ECONIS (ZBW)
107
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107
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1
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
Saved in:
2
When and why signaling frontline employee inexperience can prove to be an asset : effects on consumer forgiveness for service failure
Flacandji, Michaël
;
Cusin, Julien
;
Lunardo, Renaud
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2728-2742
Persistent link: https://www.econbiz.de/10014432547
Saved in:
3
The customer is often wrong : investigating the influence of customer failures and apologies on frontline service employee well-being
Robertson, Nichola
;
Rotman, Jeffrey
;
MacQuilken, Lisa
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 825-844
Persistent link: https://www.econbiz.de/10014290864
Saved in:
4
How can customers cope with cognitive demands of professional services? : the role of employee coping support
Garbas, Janina
;
Blaurock, Marah
;
Büttgen, Marion
; …
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 867-887
Persistent link: https://www.econbiz.de/10014290866
Saved in:
5
Digital presence in service recovery : the interactive effect of customer salutations and employee photographs in email signatures
Walsh, Gianfranco
;
Shiu, Edward
;
Schaarschmidt, Mario
; …
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2361-2383
Persistent link: https://www.econbiz.de/10013465198
Saved in:
6
The impact of intelligent customer service agents' initial response on consumers' continuous interaction intention
Cheng, Zhendong
;
Fan, Wenfang
;
Shao, Bingjia
;
Jia, Wenli
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014460841
Saved in:
7
Can chatbot customer service match human service agents on customer satisfaction? : an investigation in the role of trust
Huang, Dongling
;
Markovitch, Dmitri G.
;
Stough, Rusty A.
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014460850
Saved in:
8
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
9
Examining the impact of service robot communication styles on customer intimacy following service failure
Park, Junsung
;
Yoo, Joon Woo
;
Cho, Youngju
;
Park, Heejun
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014372639
Saved in:
10
Is online-to-offline customer care support essential for consumer service?
Sarkar, Biswajit
;
Dey, Bikash Koli
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-29
Persistent link: https://www.econbiz.de/10014373304
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