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isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Journal of strategic marketing"
~person:"Butaney, Gul"
~source:"econis"
~subject:"Online-Marketing"
~type:"article"
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Journal of strategic marketing
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Word-of-mouth and viral marketing activity of the on-line consumer : the role of loyalty chain stages theory
Roy, Sanjit Kumar
;
Butaney, Gul
;
Sekhon, Harjit
; …
- In:
Journal of strategic marketing
22
(
2014
)
6
,
pp. 494-512
Persistent link: https://www.econbiz.de/10010489692
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