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isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of business venturing"
~isPartOf:"The journal of technology transfer"
~person:"Kirchberger, Markus A."
~subject:"B-to-B-Marketing"
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business venturing
The journal of technology transfer
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Customer value propositions as interorganizational management accounting to support customer collaboration
Wouters, Marc
;
Kirchberger, Markus A.
- In:
Industrial marketing management : the international …
46
(
2015
),
pp. 54-67
Persistent link: https://www.econbiz.de/10011286977
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