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isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of organizational computing and electronic commerce"
~person:"Christodoulides, George"
~person:"Kuscu, Asli"
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2
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of organizational computing and electronic commerce
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Social media adoption : a process-based approach
Toker, Aysegul
;
Seraj, Mina
;
Kuscu, Asli
;
Yavuz, Ramazan
; …
- In:
Journal of organizational computing and electronic commerce
26
(
2016
)
4
,
pp. 344-363
Persistent link: https://www.econbiz.de/10011621345
Saved in:
2
Determinants of social media adoption by B2B organizations
Siamagka, Nikoletta-Theofania
;
Christodoulides, George
; …
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 89-99
Persistent link: https://www.econbiz.de/10011422756
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