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isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Chen, Chien-Wei"
~person:"Cox, David"
~type:"article"
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Industrial marketing management : the international journal for industrial and high-tech firms
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Customer-supplier relationships in high technology markets 3.0
Ruyter, Ko de
;
Keeling, Debbie Isobel
;
Cox, David
- In:
Industrial marketing management : the international …
79
(
2019
),
pp. 94-101
Persistent link: https://www.econbiz.de/10012064195
Saved in:
2
Marketing communication strategies in support of product launch : an empirical study of Taiwanese high-tech firms
Chen, Chien-Wei
;
Shen, Chung-Chi
;
Chiu, Wan-Yu
- In:
Industrial marketing management : the international …
36
(
2007
)
8
,
pp. 1046-1056
Persistent link: https://www.econbiz.de/10003555839
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