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isPartOf:"Information systems and e-business management : ISeB"
~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Garcia-Duque, Jorge"
~subject:"Customer satisfaction"
~subject:"Mobile business"
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Information systems and e-business management : ISeB
International journal of technology marketing : IJTMkt
Journal of promotion management : innovations in planning and applied research
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A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
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