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isPartOf:"Information systems and e-business management : ISeB"
~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Technology analysis & strategic management"
~person:"Garcia, Manuel B."
~subject:"Advertising"
~subject:"Customer satisfaction"
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Information systems and e-business management : ISeB
International journal of technology marketing : IJTMkt
Technology analysis & strategic management
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Location-based marketing using mobile geofencing : lessons learned from a user-centred application development research
Garcia, Manuel B.
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 1-29
Persistent link: https://www.econbiz.de/10013503814
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